The approach was to produce a platform for the garments whilst mirroring the integrity of their production. It was essential that the physical design used materials with sustainable credentials whilst also using the minimum amount of material to maximum effect. At the same time the designers wanted to give visitors a 360 view of each garment yet still provide a physical barrier to prevent people touching of the exhibits. To achieve this we produced a design solution that challenged the traditional approach of aligning mannequins against walls with accompanying text plaques, guide ropes and ‘do not touch’ signs.
Sheets of Xanita board display the garment patterns in the largest relative format, with exhibits hovering directly above, communicating the transformation from two to three dimensions. Titles and information appear at the bottom of each board, with Kris Sowersby’s typeface, ‘Karbon Slab’, being used throughout. The Yield website, in both a mobile and web format, was designed by Gerbrand van Melle in collaboration with Thomas Les Bas. This could be viewed on touch screens within the exhibition, as well as a mobile device.
Designed in collaboration with Gerband Van Melle & Thomas Le Bas.