Design-led sensemaking and creative problem solving.

Chris Jackson

I’m a designer, researcher and problem-solver with 15 years experience helping organisations in the UK and New Zealand. I spend a chunk of time as Service Innovation Director in one of New Zealand’s leading customer experience agencies, DNA.

Outside of DNA, I work with people and companies on project that engage with my personal values and interests outside of the agency environment. It’s a space where I can collaborate with trusted partners and test my own ideas and trans-disciplinary thinking.

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Who

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My name is Chris Jackson and I have over 13 years experience delivering design and innovation projects in the UK and New Zealand. I currently spend most of my time as Service Innovation Director in one of New Zealand’s leading customer experience agencies, DNA.
Away from DNA I work in the space between consultancy, agency and freelancer. Over time I have built a network of talented experts across diverse disciplines, industries and sectors. It is through this network that I curate small teams to work on focused innovation projects. I can also act as a trusted advisor to work between agencies or vendors.

More About Chris
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Sensemaking

Sensemaking is about large or complex information sets and creating meaning and understanding that can be turned into action.

Over 15 years I have worked across a range of projects in various different contexts and situations. I am skilled in analysis, synthesis and creating insights that give clarity to strategy and breathes creativity into innovation efforts.

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What

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Collaborating with small-to-medium sized organisations to help them reframe business problems and navigate technology to create better products, services and experiences.

Designing, manufacturing and selling my own products. This also acts as a micro R&D Lab to catalyse new thinking and ideas. You can find the products in the store.

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Tools

Working with you to understand your organisation and customers. Together we create ideas for new and improved solutions using tools from human-centered design, design thinking, business innovation and the humanities. These tools include:

  • Problem Framing
  • Ideation
  • Mapping
  • Prototyping
  • Co-Design
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How

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Working with you to understand your organisation and customers. Together we create ideas for new and improved solutions using tools from human-centered design, design thinking, business innovation and the humanities. These tools include:

  • Problem Framing
  • Ethnography & Customer Research
  • Mapping
  • Prototyping
  • Co-Design
  • Workshop Facilitation
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Expertise

I work across sectors and industries with expertise and experience in the following:

  • Strategy
  • Foresight
  • Customer Experience (CX)
  • Service Design
  • Design Thinking
  • Workshop Facilitation
  • Public Speaking

I’m based in Wellington, New Zealand.

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Where

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My work crosses sectors and industries with specialised expertise and interest in the following:

  • Internet of things
  • DIY & Maker Culture
  • Digital manufacturing
  • CX & Service design
  • Experience design
  • Social innovation

Originally from the UK, now based in Wellington, New Zealand.

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Let’s work together.


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