I’m a designer, researcher and problem-solver with 15 years experience helping organisations in the UK and New Zealand. I spend a chunk of time as Service Innovation Director in one of New Zealand’s leading customer experience agencies, DNA.

Outside of DNA, I work with people and companies on projects that excite me and align to my personal interests and values. It’s a space where I can collaborate with friends, aspirational companies and trusted partners and constantly challenge my own ideas and thinking.

Sensemaking is about large or complex information sets and creating meaning and understanding that can be turned into action.

Over 15 years I have worked across a range of projects in various different contexts and situations. I am skilled in analysis, synthesis and creating insights that give clarity to strategy and breathes creativity into innovation efforts.

Working with you to understand your organisation and customers. Together we create ideas for new and improved solutions using tools from human-centered design, design thinking, business innovation and the humanities. These tools include:

• Customer Insight
• Problem Framing
• Ideation
• Analysis & Synthesis
• Mapping
• Prototyping
• Design Thinking
• Co-Design

I work across sectors and industries with expertise and experience in the following:

• Fieldwork
• Strategy
• Foresight
• Customer Experience (CX)
• Service Design
• Workshop Facilitation
• Public Speaking

I’m based in Wellington, New Zealand.