Better products, services & experiences for people.

Who

My name is Chris Jackson and I have over 13 years experience delivering design and innovation projects in the UK and New Zealand. I currently spend most of my time as Service Innovation Director in one of New Zealand’s leading customer experience agencies, DNA.

Away from DNA I work in the space between consultancy, agency and freelancer. Over time I have built a network of talented experts across diverse disciplines, industries and sectors. It is through this network that I curate small teams to work on focused innovation projects. I can also act as a trusted advisor to work between agencies or vendors.

more about chris
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Who

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My name is Chris Jackson and I have over 13 years experience delivering design and innovation projects in the UK and New Zealand. I currently spend most of my time as Service Innovation Director in one of New Zealand’s leading customer experience agencies, DNA.

Away from DNA I work in the space between consultancy, agency and freelancer. Over time I have built a network of talented experts across diverse disciplines, industries and sectors. It is through this network that I curate small teams to work on focused innovation projects. I can also act as a trusted advisor to work between agencies or vendors.

More About Chris
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What

Collaborating with small-to-medium sized organisations to help them reframe business problems and navigate technology to create better products, services and experiences.


Designing, manufacturing and selling my own products. This also acts as a micro R&D Lab to catalyse new thinking and ideas. You can find the products in the store.

visit the store

What

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Collaborating with small-to-medium sized organisations to help them reframe business problems and navigate technology to create better products, services and experiences.


Designing, manufacturing and selling my own products. This also acts as a micro R&D Lab to catalyse new thinking and ideas. You can find the products in the store.

visit the store

How

Working with you to understand your organisation and customers. Together we create ideas for new and improved solutions using tools from human-centered design, design thinking, business innovation and the humanities. These tools include:

  • Problem Framing
  • Ethnography & Customer Research
  • Mapping
  • Prototyping
  • Co-Design
  • Workshop Facilitation

find out more
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How

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Working with you to understand your organisation and customers. Together we create ideas for new and improved solutions using tools from human-centered design, design thinking, business innovation and the humanities. These tools include:

  • Problem Framing
  • Ethnography & Customer Research
  • Mapping
  • Prototyping
  • Co-Design
  • Workshop Facilitation

find out more
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Where

My work crosses sectors and industries with specialised expertise and interest in the following:

  • Internet of things
  • DIY & Maker Culture
  • Digital manufacturing
  • CX & Service design
  • Experience design
  • Social innovation

Originally from the UK, now based in Wellington, New Zealand.

view projects

Where

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My work crosses sectors and industries with specialised expertise and interest in the following:

  • Internet of things
  • DIY & Maker Culture
  • Digital manufacturing
  • CX & Service design
  • Experience design
  • Social innovation

Originally from the UK, now based in Wellington, New Zealand.

view projects

Let’s work together.

I believe in building strong relationships

to deliver great projects.

Get In touch